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You Were Not Called to Build a Brand, But to Represent a King

Janetta Allis / January 6, 2026

Ambassadors of Christ: Representing Heaven on Earth

In a world that constantly urges us to build a brand, grow a following, and amplify our voice, Scripture offers a quiet but radical invitation: you were not created to promote yourself — you were created to represent Someone else. Paul names it plainly when he writes, “We are ambassadors for Christ.” Not influencers of culture, but carriers of Heaven. Not driven by visibility, but by faithfulness. And that distinction changes everything.

There is a phrase tucked into Paul’s letter to the Corinthians that has been sitting with me for a while now:

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